eMarketing Shortcuts to Success

Have you ever been overwhelmed maybe even frustrated with the amount of information or misinformation on the web for marketing your web site.  I mean the acronyms alone could make you crazy, SEO, PPC, CPA, CPM, Co-Reg, Conv and then terms like Bounce Rate or Optimization, Landing Pages.  It almost as bad as getting an unassembled BBQ grill with no instructions. 

Well I have been in the Internet since 1994. I know in Internet Dinosaur years I am like 120 years old now.  I have watched this great technology that Al Gore gave us in his infamous speech grow exponentially, faster then virtually anyone ever thought possible.  I used to teach courses about the Internet people didn’t even know what e-mail was now nobody can live with out it. 

I was fortunate in that I wasn’t 100% techie when I got in the industry.  Although I had been programming since I was 16 years old I was a Advertising and Marketing guy first and foremost.  I just always loved technology, so when the Internet came along it was a natural for me to get into it.  However, I have always looked at the Internet as a tool for marketing and advertising, but today it is so much more.

There is no other medium in the world like it.  It has the best of all the marketing tools and techniques wrapped into one package.  Albeit this package is often times a little messy.  Now that social media and broadcast media are beginning to take the forefront of the most popular information supplied on the Internet almost no one can keep up with everything available on the Internet.  Even the best of the best on the Internet have to keep reinventing themselves to keep up with the changes.  Look Amazon.com is actually a web site that is behind in many of these technologies and everyone always looks at them as a leader.

And the scary part is that the Internet is not done growing and changing.  So we get back to the same question we started with “How do you keep up?”  Well, I have surmised through experimenting with many of the latest technologies that it is less important to keep up as much as it is important that you use each technology right the first time.  It is easy to get distracted with all of the exciting technology but if you do not implement it correctly it can cost you valuable time, money and customers. 

My specialty has always been to find the quickest path between points.  I have made a lot of mistakes along the way to get there but I am persistent and a perfectionist almost to a fault and I am always looking for the most effective and efficient way to get things done. 

And here is where you benefit.

I will be providing the strategies, tools and techniques that I use with my clients and my own web sites for you in a series of webinars, white papers, teleseminars, podcasts, videos and of course these blog articles, so that you don’t have to waste valuable time and money figuring out all of this stuff on the Internet.

And you may ask why? Well first and foremost I want to help companies to grow and I want to hear how they apply these tips to grow their business. Second I want you to tell your friends about my great FREE stuff and have them subscribe to my newsletter and RSS feeds so that they can benefit as well.  And finally when I have satisfied you with all of this great content, I want you to want more and I want to provide it in the form of Intensive hands-on workshops and Monthly mentoring programs where I can answer your personal questions so that I can really provide a customized solution for your business. 

So today is the start of me providing you what I hope is valuable and insightful information on how to market your website, generate web traffic, convert that web traffic and increase your overall sales via the Internet.  I hope you enjoy reading, listening or watching my presentations and I look forward to your comments and suggestions.

Let’s have fun and make some money!